Buyographics : how demographic and economic changes will reinvent the way marketers reach consumers /

Bibliographic Details
Main Author:	Carmichael, Matt
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Edition:	First edition.
Subjects:	Consumer behavior > Social aspects. Age. Consumption (Economics) Marketing.

Description
Physical Description:	xiii, 217 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781137278630 (hbk.)