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Methods for analyzing social media /

The growth of social media invites many new questions such as how can we analyze social media? Can we use traditional audience research methods and apply them to online content? Which new research strategies have been developed?

Bibliographic Details
Other Authors: Bredl, Klaus (Editor), Hünniger, Julia (Editor), Jensen, Jakob Linaa (Editor)
Format: Book
Language:English
Published: London ; New York : Routledge, 2014.
Subjects:
Social media > Research > Methodology.

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