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The passion conversation : understanding, sparking, and sustaining word of mouth marketing /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: Phillips, Robbin
Format: eBook
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Subjects:
Word-of-mouth advertising.
Business referrals.
Marketing.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (xii, 212 pages :) : illustrations
Bibliography:Includes bibliographical references and index.
ISBN:9781118767948 (e-book)
1118767942 (e-book)