Cover Image

Beyond the idea : how to execute innovation in any organization /

Bibliographic Details
Main Author: Govindarajan, Vijay
Other Authors: Trimble, Chris
Format: Book
Language:English
Published: New York : St. Martin's Press, [2013]
Subjects:
Diffusion of innovations > Management.
Technological innovations > Management.
New products.
Creative ability in business.
Table of Contents:
  • Part I: Three models for making innovation happen. The other side of innovation
  • Model S is for small initiatives
  • Model R delivers repeatable innovation
  • Model C is for all other innovations
  • Part II: Model C: build the team. Build the team: an overview
  • Divide the labor
  • Assemble the dedicated team
  • Manage the partnership
  • Part III: Model C: create the plan. Create the plan: an overview
  • Create a structure for disciplined experimentation
  • Break down the hypothesis
  • Seek the truth
  • Conclusion: key lessons learned.