Brand essense : using sense, symbol and story to design brand identity /

Bibliographic Details

Main Author:	Gains, Neil
Corporate Author:	Ebook Library
Format:	eBook
Language:	English
Published:	London : Kogan Page Limited, 2014.
Subjects:	Branding (Marketing) Brand name products. Logos (Symbols) Corporate image. BUSINESS & ECONOMICS / Industrial Management. BUSINESS & ECONOMICS / Management. BUSINESS & ECONOMICS / Management Science. BUSINESS & ECONOMICS / Organizational Behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book