APA (7th ed.) Citation

Gains, N. (2014). Brand essense: Using sense, symbol and story to design brand identity. Kogan Page Limited.

Chicago Style (17th ed.) Citation

Gains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. London: Kogan Page Limited, 2014.

MLA (9th ed.) Citation

Gains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page Limited, 2014.

Warning: These citations may not always be 100% accurate.