Basics of branding : a practical guide for managers /

Bibliographic Details
Main Author:	Gronlund, Jay (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013.
Edition:	First edition.
Series:	Marketing strategy collection.
Subjects:	Branding (Marketing) basics of branding positioning statement emotional branding consumer insights corporate branding global branding country branding market research creativity ideation innovation model brand names and logos B2B business-to-business value proposition value pricing commoditization marketing and sales alignment silos brand trust social media brand architecture personal branding employer branding brand equity B2C business-to-consumer Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Abstract:	Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very difficult for many managers, mainly because they don't realize exactly what and how much goes into this branding process. This book will explain this process.
Item Description:	Part of: 2013 digital library. Electronic resource.
Physical Description:	1 online resource (x, 194 pages) Also available in print.
Format:	Mode of access: World Wide Web. System requirements: Adobe Acrobat reader.
Bibliography:	Includes bibliographical references (pages 187-188) and index.
ISBN:	9781606495933 (e-book)
ISSN:	2150-9662
Access:	Access restricted to authorized users and institutions.