Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results /

Bibliographic Details
Main Author:	Freed, Larry
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Subjects:	Consumer satisfaction. Marketing research > Statistical methods. Word-of-mouth advertising. Internet marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Includes index. Electronic resource.
Physical Description:	1 online resource (290 pages) : illustrations
ISBN:	9781118779507 (e-book)