Cover Image

Creativity in marketing communications /

Bibliographic Details
Main Author: Karimova, Gulnara Z.
Format: Book
Language:English
Published: Palo Alto, California : Academica Press, [2013]
Subjects:
Advertising.
Communication in marketing.
Creative ability in business.
Description
Item Description:"Strategic creativity in marketing communications"--on cover.
Physical Description:x, 114 pages : color illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 109-112) and index.
ISBN:9781936320639 (paperback)
1936320630 (paperback)