Marketing for cultural organizations : new strategies for attracting and engaging audiences /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2013.
|
| Edition: | Third edition. |
| Subjects: |
| Item Description: | Revision of the author's Marketing cultural organisations. |
|---|---|
| Physical Description: | ix, 190 pages ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780415626958 (hardback : alk. paper) 0415626951 (hardback : alk. paper) 9780415626972 (pbk. : alk. paper) 0415626978 (pbk. : alk. paper) |