Privacy Law and Online Advertising : Legal Analysis of Data Gathering By Online Advertisers Such As Double Click and NebuAd.

Analyzes whether current privacy laws apply to online advertising providers that collect data through click tracking, capturing search terms, and other methods. Examines application of the Electronic Communications Privacy Act and the Communications Act to advertisers such as DoubleClick and NebuAd,...

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Bibliographic Details
Corporate Authors:	Library of Congress. Congressional Research Service, ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 2008.
Series:	U.S. Congressional Research.
Subjects:	Advertising. Information services. Privacy, Right of. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Analyzes whether current privacy laws apply to online advertising providers that collect data through click tracking, capturing search terms, and other methods. Examines application of the Electronic Communications Privacy Act and the Communications Act to advertisers such as DoubleClick and NebuAd, and reviews FTC online advertising principles and Network Advertising Initiative standards.
Item Description:	Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed Dec. 2010). Reuse except for individual research requires license from ProQuest, LLC. CRS Report. Electronic resource.
Physical Description:	1 online resource.