Use of Trademarks as Keywords to Trigger Internet Search Engine Advertisements.

Provides background on use of trademarks as keywords to trigger Internet search engine advertisements. Summarizes and analyzes court opinions that have developed current trademark law regulating keyword-triggered advertising.

Bibliographic Details
Corporate Authors:	Library of Congress. Congressional Research Service, ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 2009.
Series:	U.S. Congressional Research.
Subjects:	Advertising. Judge-made law. Internet. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Provides background on use of trademarks as keywords to trigger Internet search engine advertisements. Summarizes and analyzes court opinions that have developed current trademark law regulating keyword-triggered advertising.
Item Description:	Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed Dec. 2010). Reuse except for individual research requires license from ProQuest, LLC. CRS Report. Electronic resource.
Physical Description:	1 online resource.