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Workers go shopping in Argentina : The rise of popular consumer culture /

"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that oc...

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Bibliographic Details
Main Author: Milanesio, Natalia, 1974-
Format: eBook
Language:English
Published: Albuquerque : University of New Mexico, [2013]
Subjects:
Working class > Argentina > History.
Consumers > Argentina > History > 20th century.
Consumption (Economics) > Argentina.
Argentina > Economic conditions > 20th century.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.
Item Description:Electronic resource.
Physical Description:1 online resource (320 pages)
Bibliography:Includes bibliographical references and index.
ISBN:9780826352439