Media franchising : creative license and collaboration in the culture industries /
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| Format: | eBook |
| Language: | English |
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| Online Access: | Connect to the full text of this electronic book |
Table of Contents:
- Acknowledgments
- Introduction: an industrial way of life
- Imagining the franchise : structures, social relations, and cultural work
- From ownership to partnership : the institutionalization of franchise relations
- Sharing worlds : difference, deference, and the creative context of franchising
- "A complicated genesis" : transnational production and transgenerational marketing
- Occupying industries : the collaborative labor of enfranchised consumers
- Conclusion: future exchanges and iterations
- Notes
- Index
- About the author.