Strategie du marketing : concepts et modeles /

Bibliographic Details
Main Authors: Chebat, Jean Charles, Hénault, Georges-Maurice, 1944- (Author)
Format: eBook
Language:French
Published: Montreal : Presses de l'Universite du Quebec, 1977.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (xiv, 272 pages :) : illustrations, diagrams, graphs
Bibliography:Bibliography: pages [205]-210.
ISBN:9782760522626