Creating Mexican consumer culture in the age of Porfirio Díaz /

"This study shows how goods and consumption embodied modernity in the time of Porfirio Díaz. Through case studies of tobacco marketing, department stores, advertising, shoplifting, and a famous jewelry robbery and homicide, he provides a tour of daily life in Porfirian Mexico City, overturning...

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Bibliographic Details
Main Author:	Bunker, Steven B., 1970-
Format:	eBook
Language:	English
Published:	Albuquerque : University of New Mexico Press, [2012]
Subjects:	Consumption (Economics) > Mexico > History > 20th century. Consumers > Mexico > History > 20th century. Mexico > History > 1867-1910. Mexico > Social conditions > 20th century. Mexico > Commerce > History > 20th century. Díaz, Porfirio, > 1830-1915. Electronic books.
Online Access:	Connect to the full text of this electronic book

Table of Contents:

Personalized progress: the production and marketing of the machine-rolled cigarette
Selling in the city: the growth of popular advertising
Capital investments: Porfirian department stores and the evolution of Mexico City retailing
Modernizing capital: constant innovation and the expression of progress
An all-consuming passion: desire, department stores, and the modernization of crime
Hot diamonds, cold steel: the La Profesa Jewelry Store robbery
Conclusion.