Personalization : data-driven print and Internet communications /

Bibliographic Details
Main Author:	Sorce, Patricia A., 1950-
Format:	eBook
Language:	English
Published:	Rochester, NY : RIT Cary Graphic Arts Press, [2009]
Series:	Printing industry center series ; 4.
Subjects:	Printing industry > Management. Printing industry > Customer services. Printing industry > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xv, 231 pages :) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9781933360591