Cases on consumer-centric marketing management /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Jham, Vimi, 1968-, Puri, Sandeep, 1972-
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, 2014.
Subjects:	Marketing > Management > Case studies. Customer relations > Case studies. Customer services > Case studies. Consumer behavior > Case studies. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xxi, 351 pages)
Bibliography:	Includes bibliographical references and index.