Marketing and the common good : essays from Notre Dame on societal impact /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Murphy, Patrick E., 1948-, Sherry, John F., Jr
Format:	eBook
Language:	English
Published:	Oxfordshire, England ; New York : Routledge, [2014]
Subjects:	Marketing > Moral and ethical aspects. Social marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xxii, 328 pages)
Bibliography:	Includes bibliographical references at the end of each chapters and index.