Social media and integrated marketing communication : a rhetorical approach /

Bibliographic Details
Main Author:	Persuit, Jeanne M., 1973-
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Lanham : Lexington Books, 2013.
Subjects:	Communication in marketing. Marketing > Social aspects. Social media. Communication > Technological innovations. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (ix, 133 pages)
Bibliography:	Includes bibliographical references and index.