http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Part I. The American consumer -- Part II. Shopping behaviors -- Part III. Behavioral analyses -- Part IV. Customer brand preferences -- Part V. Consumer spending -- Part VI. Ethnic focus -- Part VII. Gender focus -- Part VIII. Generational focus -- Part IX. Segmentation -- Part X. Classification methodologies -- Part XI. Geodemographics -- Part XII. Consumer tracking -- Part XIII. Consumer marketing -- Appendix A. Consumer confidence indices -- Appendix B. Market research sources -- Appendix C. Market resources.
by Richard K. Miller and Kelli Washington.
Title from title page of PDF file (viewed Sept. Nov. 13, 2012).
Includes bibliographical references (pages 550-574).