rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Consumer behavior 2013
  name:
    name part: Miller, Richard K. (Richard Kendall)
    name part: 1946-
    role:
      role term: creator
  name:
    name part: Washington, Kelli D.
  name:
    name part: Richard K. Miller & Associates
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: gau
    date issued: 2013
    edition: 9th ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (574 pages)
  table of contents: Part I. The American consumer -- Part II. Shopping behaviors -- Part III. Behavioral analyses -- Part IV. Customer brand preferences -- Part V. Consumer spending -- Part VI. Ethnic focus -- Part VII. Gender focus -- Part VIII. Generational focus -- Part IX. Segmentation -- Part X. Classification methodologies -- Part XI. Geodemographics -- Part XII. Consumer tracking -- Part XIII. Consumer marketing -- Appendix A. Consumer confidence indices -- Appendix B. Market research sources -- Appendix C. Market resources.
  note: by Richard K. Miller and Kelli Washington.
  note: Title from title page of PDF file (viewed Sept. Nov. 13, 2012).
  note: Electronic resource.
  note: Mode of access: World Wide Web.
  note: Includes bibliographical references (pages 550-574).
  subject:
    topic: Consumer behavior
    geographic: United States
    genre: Statistics
  subject:
    topic: Marketing research
    geographic: United States
    genre: Statistics
  subject:
    topic: Marketing research
    geographic: United States
    genre: Handbooks, manuals, etc
  subject:
    topic: Consumers' preferences
    geographic: United States
    genre: Statistics
  subject:
    topic: Consumers
    geographic: United States
    genre: Statistics
  classification: HF5415.32 .C66 2013eb
  related item:
    title info:
      title: RKMA market research handbook series
  identifier: 1577831845
  identifier: 9781577831846
  identifier: http://www.rkma.com/TAMU/16/
  record info:
    record content source: UVV
    record creation date: 121113
    record change date: 20250908150735.4
    record identifier: in00003389893