Cover Image

Entertainment, media & advertising market research handbook 2013-2014 /

Bibliographic Details
Main Author: Miller, Richard K. (Richard Kendall), 1946-
Corporate Author: Richard K. Miller & Associates
Other Authors: Washington, Kelli D.
Format: eBook
Language:English
Published: Loganville, GA : Richard K. Miller & Associates, [2013]
Edition:13th ed.
Series:RKMA market research handbook series.
Subjects:
Marketing research > Handbooks, manuals, etc.
Leisure > Research > United States > Handbooks, manuals, etc.
Advertising > Research > United States > Handbooks, manuals, etc.
Consumer behavior > Handbooks, manuals, etc.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Title from title page of PDF file (viewed Dec. 17, 2012).
Electronic resource.
Physical Description:1 online resource (361 pages)
Bibliography:Includes bibliographical references (pages 347-361).
ISBN:1577831853
9781577831853