Leveraging brands in sport business /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Pritchard, Mark, Stinson, Jeffrey L.
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor & Francis Group, 2014.
Subjects:	Sports > Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xi, 249 pages) : illustrations, photographs
Bibliography:	Includes bibliographical references and index.
ISBN:	020310899X (electronic bk.) 9780203108994 (electronic bk.)