Advances in advertising research. (Vol. IV), The changing roles of advertising /

Bibliographic Details

Corporate Author:	European Advertising Academy
Other Authors:	Rosengren, Sara, Dahlén, Micael, Okazaki, Shintaro
Format:	eBook
Language:	English
Published:	Wiesbaden : Springer Gabler, [2013]
Subjects:	Advertising. BUSINESS & ECONOMICS / Advertising & Promotion. Economics. Marketing. Economics/Management Science. Electronic books.
Online Access:	Connect to the full text of this electronic book