rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing strategy for small- to medium-sized manufacturers
    sub title: a practical guide for generating growth, profit, and sales
  name:
    name part: France, Charles E.
    role:
      role term: creator
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: abstract or summary
  genre: Electronic books.
  origin info:
    place:
      place term: nyu
    date issued: 2013
    edition: 1st ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    reformatting quality: access
    form: remote
    extent: 1 online resource (xxxv, 306 pages)
  abstract: Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products.
  table of contents: Acknowledgments -- Foreword -- 1. Necessary and sufficient conditions for increasing sales and profit -- 2. Getting down to basics -- 3. Customer analysis to improve the top and bottom -- 4. Quotation analysis to improve competitiveness -- 5. Using customer feedback to inform strategy -- 6. Product analysis and product management -- 7. New product development -- 8. Marketing research and competitor information -- 9. Crafting goals, objectives, and strategies from the bottom up -- 10. Sales management -- 11. Advertising and promotion -- 12. Conclusion -- Notes -- References -- Index.
  target audience: specialized
  note: Charles E. France.
  note: Electronic resource.
  note: Access restricted to authorized users and institutions.
  note: Also available in print.
  note: Mode of access: World Wide Web.
  note: System requirements: Adobe Acrobat reader.
  note: Includes bibliographical references (pages 299-300) and index.
  subject:
    topic: Small business marketing
  subject:
    topic: Industrial marketing
  subject:
    topic: B2B sales
  subject:
    topic: B2B marketing
  subject:
    topic: B2B strategy
  subject:
    topic: B2B customer
  subject:
    topic: product, and market development
  subject:
    topic: B2B small business
  subject:
    topic: B2B strategic planning
  subject:
    topic: B2B sales planning
  subject:
    topic: B2B marketing research
  subject:
    topic: B2B new product development
  subject:
    topic: B2B growth planning
  subject:
    topic: B2B marketing and sales
  subject:
    topic: manufacturing marketing and sales
  subject:
    topic: manufacturing marketing strategy
  subject:
    topic: manufacturing growth strategy
  classification: HF5415.13 .F725 2013eb
  classification: 658.8
  related item:
    title info:
      title: Marketing strategy collection
  identifier: 9781606496152 (electronic bk.)
  identifier: 9781606496145 (pbk.)
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  access condition: Access restricted to authorized users and institutions.
  record info:
    record content source: CaBNVSL
    record creation date: 130528
    record change date: 20250816210309.0
    record identifier: in00003385730