Tribal marketing, tribal branding : an expert guide to the brand co-creation process /
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| Format: | eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
2013.
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| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource (xi, 184 pages) : illustrations |
| Bibliography: | Includes bibliographical references and indexes. |