Brand growth barriers : identify, understand, and overcome them /

Bibliographic Details
Main Author:	Kruger, Ralph
Corporate Author:	ebrary, Inc
Other Authors:	Stumpf, Andreas
Format:	eBook
Language:	English
Language Notes:	Translation from the German by Benjamin Liebelt and Sabine Reul.
Published:	Berlin ; New York : Springer, [2013]
Series:	Management for professionals.
Subjects:	Branding (Marketing) > Management. Brand name products. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xiv, 137 pages) : illustrations
Bibliography:	Includes bibliographical references and index.