Cover Image

Branding in a competitive marketplace /

Bibliographic Details
Main Author: Baisya, Rajat K.
Format: Book
Language:English
Published: New Delhi : SAGE/Response Business Books, 2013.
Subjects:
Branding (Marketing)
Brand name products.
Strategic planning.
Table of Contents:
  • Brand management in competitive environment
  • Brand, its meaning, value, and power
  • Building brand identity in challenging times
  • Building brand equity in fiercely competitive environment
  • Brand strategy and brand extension
  • Designing marketing programs to build brand equity
  • Managing brands over time and building equity through
  • Relationship
  • Brand accounting and brand valuation.