Branding in a competitive marketplace /

Bibliographic Details
Main Author:	Baisya, Rajat K.
Format:	Book
Language:	English
Published:	New Delhi : SAGE/Response Business Books, 2013.
Subjects:	Branding (Marketing) Brand name products. Strategic planning.

Description
Physical Description:	xxxi, 229 pages : illustrations ; 25 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	9788132110590 (pbk. : alk. paper) 8132110595 (pbk. : alk. paper)