The persuasive power of campaign advertising /

Bibliographic Details
Main Author:	Ridout, Travis N., 1974-
Other Authors:	Franz, Michael M., 1976-
Format:	eBook
Language:	English
Published:	Philadelphia : Temple University Press, 2011.
Subjects:	Advertising, Political > United States. Political campaigns > United States. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (x, 186 pages :) : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	9781439903346