Study of Pharmaceutical Advertising in the Journal of the American Medical Association.

Reviews survey results on patterns of pharmaceutical advertising in the Journal of the American Medical Association. Lists 1968-1972 totals for pages published, journal pages, advertising pages, advertising pages classified as pharmaceutical advertising, and other advertising pages. Presents data fo...

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Bibliographic Details
Corporate Authors:	Library of Congress. Congressional Research Service, ProQuest (Firm)
Format:	eBook
Language:	English
Published:	[Place of publication not identified] : [publisher not identified], 1973.
Series:	U.S. Congressional Research.
Subjects:	Advertising. Pharmaceutical industry. Surveys. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Summary:	Reviews survey results on patterns of pharmaceutical advertising in the Journal of the American Medical Association. Lists 1968-1972 totals for pages published, journal pages, advertising pages, advertising pages classified as pharmaceutical advertising, and other advertising pages. Presents data for the ten firms advertising most frequently, ten most frequently advertised products, and ten most heavily advertised products. Includes tables.
Item Description:	Record is based on bibliographic data in ProQuest U.S. Congressional Research Digital Collection (last viewed June 2010). Reuse except for individual research requires license from ProQuest, LLC. CRS Report. Electronic resource.
Physical Description:	1 online resource.