rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Act against AIDS
    sub title: refocusing national attention on the HIV crisis in the United States
  title info:
    title: Refocusing national attention on the HIV crisis in the United States
  title info:
    title: Act against AIDS
    sub title: get the facts, get tested, get involved
  name:
    name part: Act Against AIDS (Campaign)
  name:
    name part: Centers for Disease Control and Prevention (U.S.)
  type of resource: still image
  genre: picture
  origin info:
    place:
      place term: gau
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    extent: 18 posters : color ; 28 cm.
  abstract: Act Against AIDS is a five-year, $45 million communications campaign designed to refocus national attention on the HIV crisis in America. Launched in 2009, CDC's Act Against AIDS campaign uses TV and radio public service announcements; print, online, airport, and transit ads; physician communications; and partnerships with leading non-profit and private sector organizations to reach the general public and populations most at risk with HIV prevention and testing messages. After three decades of AIDS, there is still an urgent need to increase awareness of HIV and the importance of prevention and testing. According to the most recent CDC data, approximately 50,000 Americans become newly infected with HIV each year, and more than 15,000 people with AIDS still die annually. Yet research has shown declining awareness and concern about AIDS among the American public, and many individuals at highest risk of infection either do not recognize their risk or believe that HIV is no longer a serious health threat. Studies indicate that those who are complacent about the threat of HIV are more likely to practice risky behaviors. Act Against AIDS features multiple communication campaigns designed to serve specific at-risk populations. Each targeted campaign, with its own unique objectives and audiences, uses an effective mix of channels and strategies to deliver HIV prevention messages that are compelling, credible, and relevant. These campaigns address basic education and awareness needs, address the specific risk reduction needs of the populations at greatest risk for HIV infection, or focus on educating health care providers about their role in HIV prevention. To maximize the reach of the Act Against AIDS campaign, CDC works closely with a number of public health, media, and other partners who distribute campaign messages and materials, broadcast public service announcements, and donate advertising space.
  table of contents: General awareness campaign -- Targeted campaigns -- Health care provider campaigns -- Act Against AIDS leadership initiative -- Campaigns: part of CDC's High-Impact Prevention portfolio.
  note: In folder (31 cm.)
  note: "July 2013."
  note: Also available online.
  subject:
    name:
      name part: Act Against AIDS (Campaign)
  subject:
    topic: AIDS (Disease)
    topic: Prevention
  subject:
    topic: Health promotion
  subject:
    topic: HIV infections
    topic: Prevention
  classification: HE 20.7002:AI 2/2
  identifier: http://www.cdc.gov/nchhstp/newsroom/docs/AAAFactSheet-508.pdf
  identifier: http://www.cdc.gov/ActAgainstAIDS
  related item:
    location:
      url: http://www.cdc.gov/nchhstp/newsroom/docs/AAAFactSheet-508.pdf
  related item:
    location:
      url: http://www.cdc.gov/ActAgainstAIDS
  record info:
    record content source: NMI
    record creation date: 131212
    record change date: 20151206090615.0
    record identifier: in00003346935