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The cultural side of innovation : adding values /

"In most discussions about the knowledge-based economy, innovation is associated or even equated with technology, while culture's influence is ignored. Innovation is however embedded in cultural and social contexts, and neglecting these crucial contexts may impede an innovation's diff...

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Bibliographic Details
Main Author:	Jacobs, D. (Dany)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York : Routledge, 2014.
Series:	Routledge studies in innovation, organization and technology ; 33.
Subjects:	New products. Diffusion of innovations. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

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