Neuromarketing for dummies /

Bibliographic Details
Main Author:	Genco, Stephen James
Corporate Author:	ebrary, Inc
Other Authors:	Pohlmann, Andrew P., Steidl, Peter
Format:	eBook
Language:	English
Published:	Mississauga, Ontario : Wiley, 2013.
Series:	--For dummies.
Subjects:	Neuromarketing. Marketing > Psychological aspects. Consumer behavior. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Includes index. Electronic resource.
Physical Description:	1 online resource (xiv, 392 pages :) : illustrations