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Status update : celebrity, publicity, and branding in the social media age /

Bibliographic Details
Main Author: Marwick, Alice Emily (Author)
Format: Book
Language:English
Published: New Haven, Connecticut : Yale University Press, [2013]
Subjects:
Web 2.0.
Social media.
Social status.
Celebrities.
Publicity.
Branding (Marketing)
Table of Contents:
  • A Cultural History of Web 2.0
  • Leaders and Followers : Status in the Tech Scene
  • Fabulous Lives of Micro-Celebrities
  • Self-Branding : The (Safe for Work) Self
  • Lifestreaming : We Live in Public
  • Designed in California : Entrepreneurship and the Myths of Web 2.0
  • Conclusion.