rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Social media and strategic communications
  name:
    name part: Noor Al-Deen, Hana S.
  name:
    name part: Hendricks, John Allen.
  name:
    name part: ebrary, Inc
  type of resource: text
  genre: bibliography
  genre: Electronic books.
  origin info:
    place:
      place term: enk
    date issued: 2013
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: remote
    extent: 1 online resource (xxv, 238 pages) : illustrations
  abstract: "Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public"--
  table of contents: Machine generated contents note: -- Dedication -- List of Appendixes -- List of Figures -- List of Tables -- Foreword; Everette E. Dennis -- Preface -- Acknowledgements -- PART I: SOCIAL MEDIA AND ADVERTISING -- 1. Advertising in Social Network Games - How Consumer Persuasion Knowledge and Advertiser Sincerity Impact eWOM of Marketer-Generated Messages; Jin Kyun Lee and Sara Steffes Hansen -- 2. Twitter as Gateway to Relationship Marketing: A Content Analysis of Relationship Building via Twitter; Brandi A. Watkins and Regina Lewis -- 3. Marketing Techniques and Strategies: Using Social Media as a Revenue- Generating Vehicle; Casey Hart, John Allen Hendricks, and Linda Thorsen Bond -- 4. The Current Trends in Social Media Usage at Corporations: Analysis of Facebook Fan pages of Fortune 500 Companies; Jae-Hwa Shin, Heather Carithers, Seungae Lee, Meghan Graham, and Nicole Hendricks -- PART II: SOCIAL MEDIA AND PUBLIC RELATIONS -- 5. Convergence of Digital Negotiation and Risk Challenges: Strategic Implications of Social Media for Risk and Crisis Communications; Karen Freberg and Michael J. Palenchar -- 6. Exploring Social Media Empowerment of Public Relations: A Case Study of Health Communication Practitioner Roles and the Use of Social Media; Brian G. Smith 7. 140 Characters for Better Health: An Exploration of the Twitter Engagement of Leading Nonprofit Organizations; Marcus Messner, Yan Jin, Vivian Medina-Messner, Shana Meganck, Scott Quarforth, and Sally K. Norton -- 8. Public Relations in a Virtual World: A Second Life Case Study; John C. Sherblom and Sara Green-Hamann -- PART III: SOCIAL MEDIA AND LEGAL/ETHICAL CONSIDERATIONS -- 9. Organizational Social Media Policies and Best Practices Recommendations; Melissa D. Dodd and Don W. Stacks -- 10. Legal and Ethical Use of Social Media for Strategic Communicators; Daxton Stewart and Catherine A. Coleman -- 11. #knowwhatyoutweet: The FTC is Watching; Holly Kathleen Hall, Myleea D. Hill and Mary Jackson Pitts -- 12. Le…
  note: edited by Hana S. Noor Al-Deen and John Allen Hendricks.
  note: Electronic resource.
  note: Includes bibliographical references and index.
  subject:
    topic: Internet marketing
  subject:
    topic: Internet advertising
  subject:
    topic: Public relations
  subject:
    topic: Social media
  subject:
    topic: Internet
    topic: Social aspects
  classification: HF5415.1265 .S636 2013eb
  classification: 659.0285/4678
  identifier: 9781137287045 (hardback)
  identifier: 9781137287052 (e-book)
  identifier: 2013021281
  identifier: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  related item:
    location:
      url: https://ebookcentral.proquest.com/lib/tamucs/detail.action
  record info:
    record content source: CaPaEBR
    record creation date: 130606
    record change date: 20250816204426.9
    record identifier: in00003325194