Marketing database analytics : transforming data for competitive advantage /

Bibliographic Details
Main Author:	Banasiewicz, Andrew D.
Format:	Book
Language:	English
Published:	New York : Routledge, 2013.
Subjects:	Marketing > Databases. Marketing > Data processing. Database management.

Description
Physical Description:	xix, 376 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780415657877 (hardback : alk. paper) 0415657873 (hardback : alk. paper) 9780415657884 (pbk. : alk. paper) 0415657881 (pbk. : alk. paper) 9780203076460 (ebook : alk. paper) 020307646X (ebook : alk. paper)