Freud on Madison Avenue : motivation research and subliminal advertising in America /

Bibliographic Details
Main Author:	Samuel, Lawrence R.
Format:	eBook
Language:	English
Published:	Philadelphia : University of Pennsylvania Press, [2010]
Subjects:	Consumer behavior > United States > History. Advertising > United States > Psychological aspects > History. Subliminal advertising > United States > History. Motivation research (Marketing) > United States > History. Electronic books.
Online Access:	Connect to the full text of this electronic book

by Samuel, Lawrence R.
Published 2010

Book