Cover Image

Creativity and advertising : affect, events and process /

Bibliographic Details
Main Author: McStay, Andrew, 1975-
Format: Book
Language:English
Published: London ; New York : Routledge, 2013.
Subjects:
Advertising.
Creative ability.
Description
Physical Description:vi, 173 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9780415519540 (hardback)
0415519543 (hardback)
9780415519557 (pbk.)
0415519551 (pbk.)