http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Part I Producers, Consumers and Texts -- 2 Production: Industry and its Critics -- 3 Audiences and Consumers -- 4 Texts: Situating the Text in Promotional Culture -- Part II Commodities, Media and Celebrity -- 5 Commodities: Promotional Influences on the Creation of Stuff -- 6 News Media and Popular Culture: Promotion and Creative Autonomy -- 7 Celebrity Culture and Symbolic Power -- Part III Politics, Markets and Society -- 8 Politics and Political Representation -- 9 Conflict and Pluralism in Civil Society -- 10 Economies, Speculative Markets and Value.
Description based on print version record.
Includes bibliographical references and index.