Promotional culture and convergence : markets, methods, media /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Powell, Helen
Format:	eBook
Language:	English
Published:	New York : Routledge, 2013.
Subjects:	Internet advertising. Interactive marketing. Branding (Marketing) Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (x, 238 pages) : illustrations
Bibliography:	Includes bibliographical references and index.