The complete marketer : 60 essential concepts for marketing excellence /

Bibliographic Details
Main Author:	McDonald, Malcolm
Corporate Author:	ebrary, Inc
Other Authors:	Meldrum, Mike
Format:	eBook
Language:	English
Published:	Philadelphia, PA : Kogan Page Ltd, 2013.
Edition:	1st ed.
Subjects:	Marketing. Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (xiv, 322 pages)