Organizations in the face of crisis : managing the brand and stakeholders /

Bibliographic Details
Main Author:	Tafoya, Dennis W.
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2013.
Subjects:	Crisis management. Organization. Strategic planning. Brand name products > Management. Corporations > Investor relations.

Table of Contents:

List of tables, models and diagrams
Preface
Acknowledgements
The organization, the brand and the organization's stakeholders
Acknowledging the relationship between an organization, its stakeholders and brand
The nature of organization, brand and stakeholder dynamics : when problems set the stage for a crisis
Stakeholders, the stakeholder network and the brand network : how the stakeholder network effects crisis management efforts
Strategy and the emergent crisis
Understanding the nature of a crisis : why it has the potential to effect an organization, its stakeholders and the brand
The emerging crisis and the phenomenon of the stakeholder swarm :
Stakeholder influence on network equilibrium, brand attractiveness and crisis management efforts
Managing brand trauma
Implementing the strategy
Building a crisis management and recovery plan
The emergence of a crisis in complex adaptive systems : the organization, its brand, stakeholders and the future
Appendix a events and organization types : a mini case study of channeled effects
References
Index.