Marketing decision making and the management of pricing : successful business tools /

Bibliographic Details
Corporate Author:	ebrary, Inc
Other Authors:	Rajagopal, 1957-
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, [2013]
Subjects:	Pricing. Strategic planning. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource (261 pages)
Bibliography:	Includes bibliographical references and index.