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The Routledge companion to advertising and promotional culture /

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Bibliographic Details
Corporate Author: ebrary, Inc
Other Authors: McAllister, Matthew P., West, Emily
Format: eBook
Language:English
Published: New York : Routledge, 2013.
Subjects:
Advertising.
Branding (Marketing)
Social media.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource (xix, 464 pages) : illustrations
Bibliography:Includes bibliographical references and index.