Hidden in plain sight : how to create extraordinary products for tomorrow's customers /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
HarperBusiness,
[2013]
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| Edition: | First edition. |
| Subjects: |
Table of Contents:
- Crossing state (of mind) lines
- The social lives of everyday objects
- Riding the waves of the past, present, and future
- You are what you carry
- Calibrating your cultural compass
- A matter of trust
- Finding the essence
- The great tradeoff
- Conclusion.