Driving loyalty : turning every customer and employee into a raving fan for your brand /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Crown Business,
[2013]
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| Edition: | 1st ed. |
| Subjects: |
Table of Contents:
- Think differently
- Be open to opportunity
- Stay true to your brand
- Engage your workforce
- Lead with empathy
- Deliver dazzling service
- Use technology to delight customers and employees
- Practice full spectrum marketing
- Let customers fuel your growth
- Form lifelong partnerships
- Build a sustainable business.