Possible Anticompetitive Effects of Sale of Network TV Advertising. hearings before the United States Senate Committee on the Judiciary, Subcommittee on Antitrust and Monopoly, Eighty-Ninth Congress, second session, on Dec. 12-14, 1966. Part 2 :

Reviews effects of TV advertising rate structures on competition and economic concentration. Focuses on whether rate structures restrict public access to commercial information. Includes supplemental materials on network methods for calculating and justifying rate structures and sponsor account reco...

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Bibliographic Details
Corporate Authors: United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust and Monopoly, ProQuest (Firm)
Format: Government Document eBook
Language:English
Published: Washington : U.S. G.P.O., 1966.
Series:U.S. Congressional Hearings.
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Online Access:Connect to the full text of this electronic book
Description
Summary:Reviews effects of TV advertising rate structures on competition and economic concentration. Focuses on whether rate structures restrict public access to commercial information. Includes supplemental materials on network methods for calculating and justifying rate structures and sponsor account records (p. 665-1387).
Item Description:Record is based on bibliographic data in ProQuest Congressional Hearings Digital Collection. Reuse except for individual research requires license from ProQuest, LLC.
Electronic resource.
Physical Description:1 online resource.
Format:System requirements: PDF reader software.