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The librarian's nitty-gritty guide to social media /

Social media doesn't just "happen." It is easy to learn but can take a long time to master. Learn how to use social media more effectively, discover its pitfalls and examine how a well developed social media network can be mobilized in times of crisis, financial or otherwise.

Bibliographic Details
Main Author: Solomon, Laura, 1967- (Author)
Format: Book
Language:English
Published: Chicago : ALA Editions, an imprint of the American Library Association, 2013.
Subjects:
Online social networks > Library applications.
Social media.
Table of Contents:
  • Getting a (better) grip on social media
  • Getting started
  • Understanding social capital
  • Strategies for social media success
  • Rethinking status updates
  • Fine-tuning Facebook
  • Teens and social media: testing assumptions
  • Online reputation management
  • What can we count? : measuring success
  • Social media in the long term
  • A few final words.