Customer sense : how the 5 senses influence buying behavior /

Bibliographic Details
Main Author:	Krishna, Aradhna
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, 2013.
Edition:	1st ed.
Subjects:	Marketing > Psychological aspects. Consumer behavior. Senses and sensation.

Description
Physical Description:	xiii, 185 pages : illustrations (some color) ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	9780230341739 (alk. paper) 023034173X (alk. paper)